Loan Officer Cheap Lead Generation

When it comes time for a loan officer to choose a great lead provider they must consider the following. How are the leads generated. How easy will it be to get in contact with them? Will I pull a 1099? Do these people want to talk to me?

Internet vs public data lead generation vs Trigger vs Aerial Banner Ad’s.

All these leads are great to get people that want to refinance or purchase but…. 
All of these leads have there pro’s and con’s. Internet data means the user probably didn’t just go to one site they usually visit many sites and don’t really pick up the phone. As you know when they fill out the on-line form. They usually get contacted by many other Loan officers like yourself. Making the sale 10x’s more expensive and less effective. Even though hot. Very hard to close.

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